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Guide to responsive design

Whether you’re a beginner or a seasoned web professional, creating responsive designs can be confusing at first, mostly because of the radical change in thinking that’s required. As time goes on, responsive web design is drifting away from the pool of passing fads and rapidly entering the realm of standard practice.
Responsive design

Over the past year, responsive design has become quite the hot topic in the web design community. If all the buzz has you feeling like Rip Van Winkle waking up in the 21st century, this summary will help you catch up with the times.

 

Something responsive
Something responsive

What is responsive design?

 

Let’s just get right into it: Believe it or not, the Treehouse blog that you’re reading this article on is actually a responsive design! To see it in action, open this article on a desktop browser and slowly make the browser thinner and wider. You should see the layout magically adjust itself to more comfortably fit the new width of the browser, even if you make the page as skinny as the resolution of a mobile phone. Here are some screenshots of what the Think Vitamin design looks like at various screen resolutions.

 

Better at response?
Better at response?

It’s hard to talk about responsive design without mentioning its creator, Ethan Marcotte. If you haven’t read his seminal article about responsive web design, I highly recommend you check it out (seriously, this is required reading). In the article, Ethan discusses all the key ideas that form responsive web design; and that’s really what responsive design is, technically. It’s not a single piece of technology, but rather, a set of techniques and ideas that form a whole. This is one of the main sources of confusion, and in a moment we’ll break things down and take a look at each part.

 

So, what is responsive design exactly? Actually, a better question to ask might be, what problem does responsive web design solve? Well, as you may have noticed, computers aren’t the only piece of hardware with a web browser anymore. I might get myself in trouble by saying this, but the iPhone was one of the first mobile devices to feature a really great web browser, and it really put the spotlight on upgrading the experience of the mobile web. Many other devices followed suit and, seemingly overnight, the face of the mobile web had changed.

 

The changing landscape of web browsers meant that users expectations also changed; people expected to be able to browse the web on their phones just as easily as they browse the web on a desktop computer. So, in response to this (if you’ll excuse the pun) the web design community started creating mobile versions of their websites. In hindsight, this wasn’t really the way forward, but at the time it seemed like a reasonable idea. Every website would have their normal ‘desktop’ version of their site, and as a bonus, a ‘mobile’ version.

 

Technology never stops marching forward, so not long after the phone hardware market had been revolutionized, other form factors surged in popularity. In addition to phones and personal computers, devices like touchscreen tablets and small notebook computers (netbooks, if you prefer the term) started appearing everywhere.

 

It’s not just small screens, either. Large, high-resolution displays are starting to become much more common than they used to be, and it would be a waste for web designers to not take advantage of this.

 

In summary, the spectrum of screen sizes and resolutions is widening every day, and creating a different version of a website that targets each individual device is not a practical way forward. This is the problem that responsive web design addresses head on.

 

Previously, I mentioned that responsive web design is not a single piece of technology, but rather, a collection of techniques and ideas. Now that we have a better idea of the problem space we’re addressing, let’s take a look at each part of the solution.

 

Not only mobile
Not only mobile

Fluid Grids

 

The first key idea behind responsive design is the usage of what’s known as a fluid grid. In recent memory, creating a ‘liquid layout’ that expands with the page hasn’t been quite as popular as creating fixed width layouts; page designs that are a fixed number of pixels across, and then centered on the page. However, when one considers the huge number of screen resolutions present in today’s market, the benefit of liquid layouts is too great to ignore.

 

Fluid grids go a few steps beyond the traditional liquid layout. Instead of designing a layout based on rigid pixels or arbitrary percentage values, a fluid grid is more carefully designed in terms of proportions. This way, when a layout is squeezed onto a tiny mobile device or stretched across a huge screen, all of the elements in the layout will resize their widths in relation to one another.

 

In order to calculate the proportions for each page element, you must divide the target element by its context. Currently, the best way to do this is to first create a high fidelity mockup in a pixel based imaged editor, like Photoshop. With your high fidelity mockup in hand, you can measure a page element and divide it by the full width of the page. For example, if your layout is a typical size like 960 pixels across, then this would be your “container” value. Then, let’s say that our target element is some arbitrary value, like 300 pixels wide. If we multiply the result by 100, we get the percentage value of 31.25% which we can apply to the target element.

 

27th July 2014